Persona targeting is the marketing practice of targeting people with certain characteristics within a target market, such as security IT professions with seniority levels equal to manager, director, or VP. Personas are driven by market data, individual characteristics, and demographics relevant to who is being targeted. At SDxCentral, persona targeting can be done based on job seniority level, job function, and job title. When combined with firmographic targeting, persona targeting allows marketers to reach a precise and impactful audience.