A B2B marketing framework identifying a key decision-making group within IT organizations.
- Leaders: Senior executives holding profit and loss responsibility, overseeing large IT teams.
- Experts: Senior-level individuals making key technical decisions.
- Operators: Mid-to-senior personnel responsible for day-to-day operations.
Sometimes, a capitalized S is added to the end of the acronym to make LEOS. This expanded acronym adds Staff to the group.
- Staff: Lower-level team members focused on executing specific projects and implementing LEO decisions.