In the context of SDxCentral, IPA Data refers to data collected by our proprietary Data Intent Platform to identify property visitors. I.P.A. categorizes users into three groups based on their level of identification:
- Full Identified (I): Logged-in users whose firmographic and persona details are known by SDxCentral.
- Partial Identified (P): Non-logged-in users who our platform can map to specific firmographic information.
- Anonymous (A): Non-logged-in users who cannot be mapped to any firmographic information, remaining completely anonymous.