SDxCentral engagement guarantees are based on the following criteria, used to verify the match to your criteria:
- Gated assets: Based on the domain of the email address belonging to the member who has opted-in to provide this information when engaging with a gated asset.
- Ungated assets: Based on the information collected during a user session on SDxCentral.com. Engagements are counted if the engagement matches one of the following criteria:
- Logged-in members: We match their session to your TAL and assets to record an engagement. In this case, we can typically provide the name, email, title, etc. of the person engaging with your asset.
- Campaign UTMs: We promote your assets only to members who match your TAL; these campaigns will receive unique UTMs and will count any engagement with these links as matching your TAL. In this case, we can provide verification that the engagement came from an organization in the TAL, but we’ll have limited details on which specific company on the TAL list unless we can additionally match the session with the user’s member ID or IP address.
- IP address: SDxCentral can identify organization-level engagement by ASNs or IP addresses owned by or assigned to that organization based on our proprietary data IP assignment to over 35,000 global organizations. We identify and count engagements for IPs that are NOT classified as non-hosting or non-ISP IP addresses or blocks. SDxCentral.com also blocks most data center traffic to prevent bot traffic from impacting this calculation.