In our previous installment, we looked at where our marketing programs succeeded and failed. In this article, we combine those learnings with patterns of audience engagement among industry vendors on SDxCentral.com.
Our goal was to quantify what actions, or combinations of actions, drove the most audience engagement to make data-driven recommendations for our clients about how to build the most effective programs in 2024.
Methodology
Over the last four years, we’ve run more than 400 client campaigns for hundreds of clients supported by over 25 million pageviews of independent content. Each of these first-party engagements was natively collected by the proprietary intent data platform we’ve been slowly building.