It’s a tale as old as time. Two people meet and hit it off over shared dreams and complementary views of the world. Things start great but views diverge, priorities change and rather than talk it out, one person slinks off into the ether never to be heard from again.
Ghosting is common in modern dating: More than 70% of people on popular dating apps say they’ve been ghosted. With ghosting comes feelings of shame, grief, saddness and anger that can seriously impact our day-to-day lives.
While it may be an inescapable reality in the dating world, ghosting should never be an applicable metaphor for the relationship between sales and marketing at your organization. And yet…