What’s Next in Marketing is a video conversation series between SDxCentral CEO Matt Palmer and a senior-level marketing executive from the technology industry. In each video, Matt has an informal but in-depth video chat with a fellow thought leader to uncover what the future holds for enterprise IT and B2B marketing — the hook is each guest is a long-term acquaintance of Matt’s, so expect a lively conversation.
In this session, Palmer spoke with Shashi Kiran, CMO of Check Point Software. Kiran is a proven marketing executive with more than 20 years of operating at the nexus of business, technology and marketing. He’s also a four-time CMO with experience managing portfolios ranging from <$1M ARR to $20 billion.
Editor’s note: The following is a summary of what Palmer and Kiran shared in their conversation, edited for length. To hear the full conversation, be sure to watch the video.