On any given day, your ad might be one of hundreds of ads your audience sees. How do you stand out? Personalization. Speak directly to your target buyer, and your ads will drive more engagement.
Personalization goes beyond ad targeting and segmentation to deliver precise messages to individuals. Ideally, that means more than a personalized email greeting: the personalization strategies that win incorporate messaging based on who the buyer is and where they are on their buyer’s journey.
Below, we’ll cover what personalization is, why it’s important, and what strategies you can use to achieve genuine relevance that drives action.