Have you ever visited a webpage and noticed that all the ad creative was for the same company? Those are roadblock ads.
Roadblock ads grab attention by taking up all the available ad placements on a webpage with different types of ad creative. Ideally, a roadblock ad blocks competition for your viewer’s attention to drive more engagement. When your ad is delivered in the right context, this kind of repetition can also make your ad more persuasive.
Roadblock ads have the potential to have a powerful impact when they’re done right – but traditional approaches to roadblock ads often fail.