Technology decision-makers face unprecedented challenges. Cybersecurity threats are growing, staff shortages are impacting operations, and the need for speed is greater than ever. Today’s technology leaders must balance agility with precision to make strategic, data-driven decisions that align with broader business objectives in order to stay competitive.
Technology suppliers are also under pressure in an increasingly consolidating marketplace where a few powerful enterprises dominate IT spending. Suppliers must align their strategies with data-backed insights and leverage automation to effectively reach in-market accounts and build strong relationships with decision-makers.
Technology decisions are no longer isolated to a single department. Artificial intelligence (AI), networking, cloud, cybersecurity, data center, and edge technologies must all be considered together, requiring collaboration across multiple stakeholders. The traditional avenues to connect supplies and decision-makers that relied on siloed data and narrow channels have become obsolete.