In Leads are dead! Long live intent!, I discussed how high-fidelity intent data is far more critical than leads. SDxCentral’s demand-generation solutions leverage the power of intent-driven content and precision targeting to uncover high-quality prospect data. This data provides actionable insights that help you engage the most promising leads before your competitors even know they exist.
This article explores how to put that data to use — how to leverage the combined power of our data and team of experts to make real-time adjustments to your campaigns and maximize their impact.
My favorite conversations with clients are brainstorming on challenges, discussing market trends and analyzing SDxCentral audience-engagement data. Unfortunately, many clients engage in these discussions only at the outset and conclusion of their campaigns. Once a campaign structure is chosen and launched, it’s left to run on autopilot until key performance indicators (KPIs) are met and the final report is delivered. This hands-off approach negatively impacts campaigns in several ways.