Our latest data shows that engagement with security-related content is at an all-time high. A close examination, as discussed in the article Security Shakeup – Palo Alto Networks, Cato, Crowdstrike, Zscaler, shows that the type of content our audience is engaging with has profoundly shifted over the past three quarters.
An emphasis on educational content and content around platform solutions speaks to the fact that the current approach to security is not working and buyers are actively looking for a better way. This presents a unique market opportunity to those willing and able to seize it.
To successfully engage the security audience on SDxCentral, you need to start with a strong, consistent foundation in earned media. Security vendors, system integrators and managed services providers should ensure their directory listings are up-to-date, you are included in automated press releases syndication, and you’ve built a relationship with our security reporter Nancy Chenyizhi Liu. We go into detail on the specifics of impactful earned media on SDxCentral in our article here.