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Home / Articles / Our 2023 marketing was a disaster (and yours probably was, too).

Our 2023 marketing was a disaster (and yours probably was, too).

We tested just about every tool in the traditional B2B marketers playbook and watched our pipeline shrink and shrink and shrink.

Katherine Tibedo Mechler | Head of Audience Engagement and Marketing

A golden rule of marketing is, never be negative. Negative ads may generate a response but a positive message is far more likely to generate an action.

Well, allow me to break that golden rule. Our marketing (mine and probably yours) was awful in 2023.

Our 2023 Sales and marketing process

We started 2023 knowing we needed to ramp up our marketing activities and we needed to gather significant data to make data-driven decisions for the next year. Not only was critical for our own 2023 goals, but we needed this data to fuel our 2024 forecasts and recommendations to clients.

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