The end of the product lifecycle marks a critical juncture where risk meets opportunity. The networking space is a perfect example: as established network providers like HPE Aruba and Cisco retire older networking infrastructure, technology buyers must implement new solutions whether they want to or not.
For vendors, it’s a golden opportunity.
Embedding end-of-life best practices into brand messaging can help maintain trust as buyers upgrade their systems. And when a competitor’s product reaches its end-of-life, it’s an opportunity to craft brand messaging around alternatives that support buyers in new ways.