In this penultimate article of our New B2B Marketers Playbook series, we’ll look at the different types of marketing metrics collected and reported on for digital marketing and demand generation campaigns. We’ll also examine how to make data-driven decisions around marketing strategy.
Reporting-at-a-glance: core metrics
We collect and report on different metrics based on your program’s goals and whether it is an always-on program or a point program. Point programs are self-contained programs that typically run for 90 to 180 days. Always-on programs run for at least a year and are ongoing, often moving through different initiatives and messaging over the course of the program.
Advertising