If you’re a quota-carrying technology sales leader, we share a common bond as well as a love and respect for the game! By way of introduction, I possess over 30 years of experience in both pre-sales and post-sale leadership, and the most recent 12 months working in the B2B intent data segment. I love my job as I get to speak daily to technology and marketing visionaries.
Through hundreds of engagements with CMOs, growth managers, integrated marketers, product marketers, global campaign architects and the agencies that serve them, I’ve gained plenty of insight. I would like to share three key learnings.
Sales VPs deserve precision with demand gen
If you are fortunate, you collaborate with brilliant marketing professionals who have been instrumental in driving top-of-funnel demand generation, use marketing automation platforms to nurture these engagements, and position your organization at the forefront of the industry.