In our first two installments, we examined our data findings on how to build impactful campaigns targeting infrastructure technology decision-makers. Using those insights, let’s focus on how to specifically build an impactful program with SDxCentral.
Engaging buyers on SDxCentral is like tending to your garden: You need to plant it, feed it, water it, prune it, weed it, harvest it, and then prune and prep for the next season. It’s an on-going cycle that must be managed in order to produce the best fruit.
A common mistake we see clients make is believing that having a marketing and intent platform means you can take a set-and-forget approach to your campaigns. We’ve seen this drive disastrous results with client’s programs.