In B2B marketing, data is king. But as it turns out, overreliance on collecting mass data isn’t the competitive advantage that many marketers think it is.
An increasingly complex B2B buyer’s journey demands precision data. However, mass market data tools often focus on more rather than better data. Many marketers rely on gut instinct to fill the gaps in their data sources, but precision data tools can replace those instincts with high-fidelity intent data that gives them a more accurate picture of buyers.
Here’s how B2B data tools are evolving, five common problems plaguing these tools and how a better strategy can revolutionize the way you use marketing data.