1. Craft unique, quality content
Search engines rely on identifying content people find relevant. As technologies evolve, search engines have become increasingly sophisticated in identifying such content. That fact is content truly is the once and future king of Search engine optimization (SEO). Never skip on writing compelling, informative content that addresses the audience’s needs.
P. S. Don’t forget grammar! Crawlers will detect grammar and syntax errors and lower your ranking.
Some recommended resources on writing: