SDxCentral’s coverage of the VMware-Broadcom and HPE-Juniper acquisitions has told a complex story about capturing market share in shifting markets. There’s a lot of risk, but also a lot of opportunity, for established players and new vendors alike. Capturing that opportunity means keeping an ear to the ground for buyer concerns, expectations, and frustrations during times of transition.
Both HPE and VMware streamlined service offerings for key buyers – but nimble, innovative vendors were able to capitalize on windows of opportunity in the gaps left behind.
Below, we’ll cover 5 key takeaways for marketers from the timelines of these acquisitions, with examples of how nascent competitors captured market share.